GIVE YOUR FEET ALL DAY COMFORT • • • GIVE YOUR BODY PEAK PERFORMANCE
		USOC is a full sports service center specializing in Orthotics and Stance Alignment. We custom fit orthotics for all sports including running, cycling, golf, soccer, basketball, tennis, roller skates and in-line skates.

About US Orthotic Center

Jeffrey S. Rich, a Board Certified Pedorthist for over 25 years, is the owner of U.S. Orthotic Center.

He has a long and varied background in foot care and footwear that has led him to create this unique orthotic and footwear fit center. At USOC, Jeff has worked with leading New York City orthopedists to solve some of medicine’s most challenging foot problems, reducing or eliminating pain and discomfort while increasing mobility. He has also improved the performance of numerous athletes—from serious weekend competitors to those who compete at a world class level.

The New York Knicks has Jeff fabricate orthotics and modify shoes for several players. In the past, he has worked with many other professional athletes including baseball’s Carlos Beltran, tennis players Ivan Lendl and Monica Seles, Olympic ice skater Michelle Kwan and Olympic skiing gold medalist Debbie Armstrong.

Whatever the issue, you can be sure Jeff and the U.S. Orthotics team has the experience to help formulate a solution.

Jeff’s passion and ability for understanding and solving foot and footwear problems has led him in several creative directions. He is an accomplished inventor/designer and holds two patents on footwear products. He is co-owner and R&D Director at Masterfit Enterprises. He is the inventor of all Masterfit insole and fit aid products including Instaprint Hi-Definition Custom Insoles, Zapz Microwavable Custom Insoles, and EZ Fit Auto-Adaptable Insoles.

Jeff is also co-founder of Masterfit University, a global training company that teaches footwear fitting skills and modification techniques to snowsports and athletic shoe retailers.

He has been co-director of Ski and Ski Press magazines' boot testing programs and has written extensively about ski boots and fitting issues. He has also written for Biomechanics magazine and has lectured for the Professional Footwear Association and the Professional Ski Instructors of America.

Jeff’s first formal training came as a apprentice ski boot maker at the legendary Strolz custom boot factory in Lech, Austria in the early 80s. Before that, he cut his customization teeth modifying roller skate boots when he managed several popular New England rinks back in the late 70s.

Let Jeff Rich and the USOC Team work foot magic for you!

U.S. ORTHOTIC SERIES
THE CROSS TRAINER	For all-around use. A strong stable heel and shock absorbing forefoot make this the ideal choice for the all-around sports enthusiast. The Cross Trainer blends comfort and performance. It's perfect for working out in a health club, running, cycling, hiking, court sports-even snowboarding. It is especially beneficial in controlling pronation, plantar fasciitis tendonitis, heel spurs, chronic ankle sprains, post surgical/trauma support, knee and back problems.
THE BLADER/ BOARDER	Uses a special shock absorbing material to smooth annoying vibrations while providing a solid power platform. This model adds power and comfort, to any stock boot. Boarder model uses an oblique toe for added comfort.
THE TENNIS	Designed to keep your feet stable, balanced and ready to move quickly as they absorb the side-to-side impacts common to tennis and aerobics. This model is used by tennis stars Monica Seles and Ivan Lendl. The shock absorbing layers are beneficial in relieving plantar fasciitis, heel spurs, heel bursitis, metatarsaligia, neuromas and back problems.
THE RUNNER	Designed to cushion feet and legs from repetitive impacts during foot strike while providing an efficient power platform during toe off. Built like most running shoes with a dual density sole plate that's firm on the inside, soft on the outside. Best for controlling runners knee, shin splint, chronic ankle sprains, flat feet and pronated feet. (Not recommended for high arches, see Court Sports).
THE SKI	Makes a stock boot feel like it's custom fit. Provides the ultimate in comfort and ski control. It's rigid base provides solid contact along the entire foot and quickens edge-to-edge ski respionse for lightning quick power transfer to your skis. The Ski Orthotic has been used by top U.S. Ski Team racers including Olympic Gold Medalist Debbie Armstrong and World Cup winner Pam Fletcher. Eliminates most in-boot foot disorders.
COURT SPORTS	Add power and comfort to your game. Designed for quick stops, side-to-side cuts and jumping. The bi-material sole provides stability and comfort from the arch to the toes and a secure fit in the heel and ankle area to reduce injury-causing twist. The shock absorbing midfoot makes it good for feet with high arches, supinated feet and chronic andle sprain.
THE GOLF	Shave strokes off your handicap. The Folf provides 36-hole comfort and foot stability to increase power to your swing. The split sole, firm on the lateral side, soft on the medial side, helps create a stronger A-frame stance for more accurate shot making. FOR GOLF ONLY.
DRESS	Makes your feet feel like it's the weekend all week long. Thin profile provides sneaker comfort in most dress shoes. Available full or three-quarter length. All-around choice for controlling or alleviating pronation, supination, neuromas, metatarsaligia, plantar fasciitis, heel spurs, heel bursitis, high arches and flat feet.

515 Madison Avenue, Suite 730, New York, NY 10022 • 212-832-1648